NIKE
Redefining the lookbook
At the time, Nike was incredibly tech focused, with many visuals expressing a “hyper-real” appearance and a lack of humanity. As my final piece of work at Nike I art directed a new vision for Nike’s lookbook. Working with the incredible Mel Ottenberg we created a completely new look for Nike and one that would define it’s aesthetic for the coming years.
NIKE
Redefining the lookbook
At the time, Nike was incredibly tech focused, with many visuals expressing a “hyper-real” appearance and a lack of humanity. As my final piece of work at Nike I art directed a new vision for Nike’s lookbook. Working with the incredible Mel Ottenberg we created a completely new look for Nike and one that would define it’s aesthetic for the coming years.
Redefining the lookbook
At the time, Nike was incredibly tech focused, with many visuals expressing a “hyper-real” appearance and a lack of humanity. As my final piece of work at Nike I art directed a new vision for Nike’s lookbook. Working with the incredible Mel Ottenberg we created a completely new look for Nike and one that would define it’s aesthetic for the coming years.
