NIKE
Redefining the lookbook

At the time, Nike was incredibly tech focused, with many visuals expressing a “hyper-real” appearance and a lack of humanity. As my final piece of work at Nike I art directed a new vision for Nike’s lookbook. Working with the incredible Mel Ottenberg we created a completely new look for Nike and one that would define it’s aesthetic for the coming years.





© QUAN PAYNE 2019