I’m an Executive Creative Director that has been fortunate enough to travel and work with some of the most iconic brands in the world.
I have had a wonderful journey within the creative industry, beginning my career at Frost* Design in Sydney Australia.
I became the youngest Design Director at Frost*, where I took on at the time, Frost*s largest advertising account, the Northern Territory Tourism Commission, as well as working on numerous dream jobs spanning branding, publication, web design, and environmental design.
In 2009 I was seconded as the consultant from Frost* to guide Woolworths with across-business Creative direction and development of an internal design studio and directing 9 creative agencies spanning packaging, advertising, online, publication and VM. At the end of the 2 year period we had found great success, launching over 1000 new products, major brands, advertising communication and way finding, helping the business increase it’s revenue and almost double their operating profit.
In 2011 I moved to Portland Oregon do lead creative on the 2012 Olympic Games for Nike and launch their global Nike+ initiative. I developing the athlete and product direction, as well as the visual communication for the brands campaign and in store presence during the worlds most watched sporting event.
I moved to New York, becoming the Creative Director for Chobani, repositioning the brand and aiding it’s success as one of the fastest growing companies in American history. After Chobani, I became Creative Director at Lair+Partners a leading global fashion brand agency where I oversaw the Swarovski, Calvin Klein accounts.
I am now Executive Creative Director at Cornwell, Australia's leading luxury brand agency.
AGDA Finalist – Powerhouse Museum way finding and graphics
AGDA Finalist – Onyx Edwards Dunlop paper promotion
AGDA Finalist – SOYA motion graphics
SEGD Merit – Powerhouse Museum way finding and graphics
Creative Review Design Annual – Stockland flip dot wall
D&AD – Nomination – Stockland flip dot wall
Australasian Writers and Art Directors Association Judge
SEGD Merit – Abundant Australia – Identity and collateral.
Graphis Gold – Poster Annual – Sydney Dance Company
TDC typographic excellence – I love home identity
I.D. Design Review – Heart & Design Typeface – Honorable mention
I.D. Design Review – I Love Home – Honorable mention
Graphis Gold – Poster Annual – SOYA spirit of youth awards
Graphis Design Annual Gold – Abundant Australia book
ADC – Merit – Futuretainment
AGDA Distinction – Woolworths SA Essentials washing powder
AGDA Distinction – Futuretainment
AGDA Distinction – Abundant Australia exhibition
AGDA Finalist – STVDIO Logo – SBS
AGDA Finalist – Abundant Australia exhibition catalogue
AGDA Finalist – Futuretainment posters
AGDA Finalist – Heart & Design typeface
Gold Pack Award South Africa Judge
IPSA congress Speaker
Communication Arts Typography Annual– STVDIO Logo – SBS
Speaker – AGIDEAS Research Conference, Design for Business