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NIKE HYPERFEEL
A new look for barefoot
When challenged as to how to express Nike Running’s newest innovation—the feel of barefoot with the support that runners need—we created a simple and bold visual metaphor.
Photography by Giles Revell.
NIKE HYPERFEEL
A new look for barefoot
When challenged as to how to express Nike Running’s newest innovation—the feel of barefoot with the support that runners need—we created a simple and bold visual metaphor.
Photography by Giles Revell.
A new look for barefoot
When challenged as to how to express Nike Running’s newest innovation—the feel of barefoot with the support that runners need—we created a simple and bold visual metaphor.
Photography by Giles Revell.
![](https://freight.cargo.site/t/original/i/c1c71e26507dc445b1f1cf7839a69d6f3123017b6d19a1264a95c2d97f390913/hyperfeel_04_o.jpg)
![](https://freight.cargo.site/t/original/i/eb6bf01ef7ee6f291a65e3f068e6903477d8f4c0b32f02b67aa762db41676ee0/hyperfeel_02_o.jpg)
![](https://freight.cargo.site/t/original/i/98a4eda5f414058c52355c653a0b1466988ee2781ae28f1efb42bd5ed6c69d04/Angle_Open_Toe_Male_V004.jpg)