NIKE+
Game On World

The global launch campaign for the ground breaking Nike+ products, featuring athletes Lebron James, Allyson Felix, Hope Solo, Larry Fitzgerald and Perri Shakes-Drayton and others.  The motion and stills were created to showcase the shoes’ ability to measure jump height, distance travelled and Nike Fuel.

This campaign officially launched the Nike+ Basketball product to the public during the 3rd game of the 2012 NBA final series, watched by an audience of over 17 million people.

Photography Warwick Saint





















Harrods London takeover

As the launch coincided with he 2012 Olympic games we created a fully immersive store takeover along the entire length of Brompton Road in the iconic Harrods of London.












NikeTown New York

A complete takeover of the iconic NikeTown New York celebrated the global launch.








In-store & online content

Short films to showcase the products functionality and connectivity with your social networks.








© QUAN PAYNE 2019