Nike+ — Game On World — Quan Payne

QUAN PAYNE

NIKE+
Game On World

The global launch campaign for the ground breaking Nike+ products, featuring athletes Lebron James, Allyson Felix, Hope Solo, Larry Fitzgerald and Perri Shakes-Drayton and others. The motion and stills were created to showcase the shoes’ ability to measure jump height, distance travelled and Nike Fuel.

This campaign officially launched the Nike+ Basketball product to the public during the 3rd game of the 2012 NBA final series, watched by an audience of over 17 million people.

Photography Warwick Saint

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Harrods London takeover

As the launch coincided with he 2012 Olympic games we created a fully immersive store takeover along the entire length of Brompton Road in the iconic Harrods of London.

NikeTown New York

A complete takeover of the iconic NikeTown New York celebrated the global launch.

In-store & online content

Short films to showcase the products functionality and connectivity with your social networks.

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