The global launch campaign for the ground breaking Nike+ Leading with key athletes Lebron James, Allyson Felix, Hope Solo, Larry Fitzgerald and Perri Shakes-Drayton. Direction of motion for the launch of the ground breaking Nike+ products.
This campaign officially launched the Nike+ Basketball product to the public during the 3rd game of the 2012 NBA final series, watched by an audience of over 17 million people.
Creative Direction of the global Nike+ athletes.
Photography Warwick Saint
Harrods London takeover
As the launch coincided witht he 2012 Olympic games we created a fully immersive storefront along the entire length of Brompton road.
NikeTown New York
A complete takeover of the iconic NikeTown new york celebrated the global launch.
In-store & online content
Creating short films to showcase the products functions in a dynamic way.