![](https://freight.cargo.site/t/original/i/8871a88824889bf5489d8009f04ecf115cc918de874f735ddc31bc8289fa4136/LDN12_APPAREL_FEDERATION_LEBRON_ACTION_FINAL_RGB_CLs_01b_5000_o.jpg)
NIKE
Find your greatness campaign – 2012 London Olympics
At the dawn of the 2012 Olympics we developed a global campaign that showcased Nike’s most iconic athletes and the actions that have made them great. Find your greatness became one of the most celebrated campaigns of the games and a truly iconic visual language for Nike.
Photography by Warwick Saint.
![](https://freight.cargo.site/t/original/i/b148f8b4b0992f130d7c8650a622d76642497358922111166c648385d08f6fae/FEDERATION_5000_o.jpg)
![](https://freight.cargo.site/t/original/i/cda60563403f7506cc9a5090002bb90371883cf099db26aa648789f96ac31881/LDN12_FEDERATION_RN_AFELIX_ACTION_5000_o.jpg)
![](https://freight.cargo.site/t/original/i/0edc49829fdc27b837b9937adc6b4f36c3873041348425116f93cbcf774bc44c/FEDERATION_50002_o.jpg)
![](https://freight.cargo.site/t/original/i/f39bba1f469358759a01e2a5f711018174f22d4fc5f20813c9be1f22e6192ac7/LDN12_APPAREL_FEDERATION_KOBE_ACTION_5000_o.jpg)
![](https://freight.cargo.site/t/original/i/eb6ca23b460a4ca309ef8708fe03c63cb5188c17d5bb58f76338e079546af1bb/KD_HK_Retail_2_hd_1600.jpg)
![](https://freight.cargo.site/t/original/i/1f47310118eba31970706dd9d383fb12d7169f2ab84037b366e577f6aa794c7d/FEDERATION_50003_o.jpg)
![](https://freight.cargo.site/t/original/i/4e68bc20113b8c782b8d30b74973f1a08ef7c7972a8cb819ea30b87a774efd46/tumblr_mvx0kqQQKL1rhc6iho4_1280.jpg)
![](https://freight.cargo.site/t/original/i/58ea39eb7486b93159d129527472071bd6dc3a9c91fb156b748951be819b0aa2/Nike_Amsterdam_Vondelpark-Leidseplein_08_e6a6bba8f1_QP_1024.jpg)
![](https://freight.cargo.site/t/original/i/821d3fc043aeb1f0763f156fadf636b8e74dc197158a47d15d6527a2671817f9/Nike_Amsterdam_Vondelpark-Leidseplein_11_8e4c078939.jpg)
Elite experience – 2012 London Olympics
Alongside the campaign I traveled to London, creating athlete hospitality and VIP experiences that made Nike’s presence at the Olympics that ultimate experience.
![](https://freight.cargo.site/t/original/i/a421ed329e91f1662453702db5fad0179a8a072635aed9369e1800301a795b95/_MG_1038.jpg)
![](https://freight.cargo.site/t/original/i/23af90a8e992e7910c41368025edf1d994c716b8c05a3d1d945fa0b79b504c5b/_MG_1100.jpg)