Find your greatness campaign – 2012 London Olympics

At the dawn of the 2012 Olympics we developed a global campaign that showcased Nike’s most iconic athletes and the actions that have made them great. Find your greatness became one of the most celebrated campaigns of the games and a truly iconic visual language for Nike.

Photography by Warwick Saint.

Elite experience – 2012 London Olympics

Alongside the campaign I traveled to London, creating athlete hospitality and VIP  experiences that made Nike’s presence at the Olympics that ultimate experience.