NIKE Find your greatness campaign – 2012 London Olympics
At the dawn of the 2012 Olympics we developed a global campaign that showcased Nike’s most iconic athletes and the actions that have made them great. Find your greatness became one of the most celebrated campaigns of the games and a truly iconic visual language for Nike.
Photography by Warwick Saint.
Elite experience – 2012 London Olympics
Alongside the campaign I traveled to London, creating athlete hospitality and VIP experiences that made Nike’s presence at the Olympics that ultimate experience.