MELBOURNE GRAND PRIX THE M LANE
An event to remember
When the Melbourne Grand Prix approached us, they had a simple problem, attendance was waining, our customers don’t see added value they had come to expect, we have a limited budget and an empty field.
Our solution was to use the shipping containers already delivering goods to the site to create a social activation for the 2016 Formula 1® Rolex Australian Grand Prix, M Lane brought Melbourne’s famous laneway culture into a one-stop destination.
Open to the public, M Lane featured a live painted street art installations curated by Juddy Roller, the culinary delights of Melbourne’s best food trucks, Petaluma Wine Bar, as well as a two-storey entertainment truck complete with stage and cinema.
MELBOURNE GRAND PRIX THE M LANE
An event to remember
When the Melbourne Grand Prix approached us, they had a simple problem, attendance was waining, our customers don’t see added value they had come to expect, we have a limited budget and an empty field.
Our solution was to use the shipping containers already delivering goods to the site to create a social activation for the 2016 Formula 1® Rolex Australian Grand Prix, M Lane brought Melbourne’s famous laneway culture into a one-stop destination.
Open to the public, M Lane featured a live painted street art installations curated by Juddy Roller, the culinary delights of Melbourne’s best food trucks, Petaluma Wine Bar, as well as a two-storey entertainment truck complete with stage and cinema.
