Calvin Klein Underwear
the original sexy


Let Victoria’s Secret play with angels, feathers and a fantasy version of sexy.
Calvin Klein is the real thing. This is sex out of costume and into the emotions oand the body.
It’s a bold claim on a new kind of sexiness that’s got the power to make your heart pount.

Bringing the worlds new generation of supermodels—Kendall Jenner, Joan Smalls, Edita Vilkevičiūtė and Isabeli Fontana—we created a campaign that took the overly polished and fantastical and made it undeniably real.




















Sexy questions, original answers


Alongside the brand film and still images, we recorded social and editorial content that aligned with the personalities of each of our supermodels.