The global launch campaign for the ground breaking Nike+ Leading with key athletes Lebron James, Allyson Felix, Hope Solo, Larry Fitzgerald and Perri Shakes-Drayton.
Direction of motion for the launch of the ground breaking Nike+ products. This advertisement officially launched the Nike+ Basketball product to the public during the 3rd game of the 2012 NBA final series, watched by an audience of 17 million people.
Creative Director – Quan Payne
Photographer – Warwick Saint
Film Production – Abe Froman