The global launch campaign for the ground breaking Nike+ Leading with key athletes Lebron James, Allyson Felix, Hope Solo, Larry Fitzgerald and Perri Shakes-Drayton. Direction of motion for the launch of the ground breaking Nike+ products.

This campaign officially launched the Nike+ Basketball product to the public during the 3rd game of the 2012 NBA final series, watched by an audience of over 17 million people.
Director – Quan Payne